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From:Kaj Arnö Date:April 13 2007 9:53am
Subject:Guru Bar, DotOrg Pavilion, BOFs and Keynotes at MySQL Conference
& Expo 23-26 April 2007
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Dear MySQL Users,

Sorry for spamming the mysql@stripped list with several identical 
messages a month ago. My mistake. *This* should be just *one* message!

Meet the top MySQL experts at the Guru Bar and in the Birds of a Feather
sessions! Talk to the key FOSS developers at the DotOrg Pavilion! Listen
to visionaries and technologists in the morning Keynote presentations!
In ten days, the MySQL Conference & Expo starts in Santa Clara, California.

Registration right now saves you 100 US dollars over on-site walk-in

Here's an update about some of the developments since I sent out the
early-registration email (enclosed below) a month ago.

1. Guru Bar: Solve your MySQL problems on the fly

For the first time ever, MySQL will host a "MySQL Guru Bar" at our booth
in the Expo area. You bring your technical questions and challenges. We
bring our humble gurus from Engineering, Consulting, Training, Support
and Sales Engineering. Don't hesitate to take your toughest problems,
laptops, your colleagues -- and our experts will do their best to help
you solve your problems while you are there.

2. BOF sessions: Meet informally in the evening on a subtopic

Birds of a Feather sessions are the informal evening sessions where
people sharing an interest meet face to face. You can still organise
your own BoF. There are sixteen BoFs already listed on

- Data Warehousing and BI
- Backup and Recovery of MySQL
- Using Perl's DBD::mysql
- SNMP/AgentX Management of MySQL Servers
- MySQL Replication
- Testing Tools and Techniques
- Scalable BLOB Streaming Infrastructure
- Performance Tuning and Optimization
- MySQL Cluster (NDB)
- Quality Contribution to MySQL
- Migrating from Access to Enterprise Web 2.0
- All Things .NET
- MySQL and Java
- Online Backup
- Pluggable Storage Engine API
- MySQL Monitoring and Advisory Service Unleashed

3. DotOrg Pavilion: Talk to Open Source project hosts exhibiting

The DotOrg Pavilion is a part of the exhibition area reserved for Open
Source projects. Our attempt has been to collect the DotOrg pavilion to
be a mecca for OSS enthusiasts, writers, speakers, and advocates. Some
of the world's most recognized free software organisations, and new up
and coming projects are listed at

- Apache Friends / XAMPP
- Bugzilla
- Drupal
- Eventum
- HeidiSQL (formerly known as MySQL Front)
- Joomla!
- OTRS (Open source Ticket Request System)
- Phorum (PHP/MySQL message board)
- phpMyAdmin
- SnapLogic
- Sphinx (full text search)
- WordPress

4. Keynotes: Listen to visionaries, technologists and influentials

The keynotes presentations are given Tuesday, Wednesday and Thursday in
the morning for the entire conference audience. I think we have quite an
exciting group of visionaries, technologists and influentials on

Tuesday we start with our CEO Mårten Mickos, on "Welcome and State of
MySQL AB". He is followed by none less than Guy Kawasaki on "The Art of
Innovation". After Guy, Red Hat CTO Brian Stevens talks about "Building
the Ultimate Database Container with RHEL, MySQL, and Virtualization".

Wednesday's first keynote is by Eben Moglen, the Director of the
Software Freedom Law Center. At this stage of the GPLv3 debate, "Freedom
Businesses Protect Privacy" is very topical. Eben is followed by "The
Clash of the Database Egos", where I will try to herd a bunch of egoes
in a discussion about database technology, principles and future. We
start with MySQL's own guys (Monty Widenius, Jim Starkey, Mikael
Ronström) and bring in some partner egoes, at least from Solid and Nitro
Security. Wednesday's keynotes is concluded by Bdale Garbee, the Linux
CTO of Hewlett Packard, on "Citizenship: Open Source Community Rewards
and Responsibilities".

Thursday starts with "PHP on Hormones" by Rasmus Lerdorf of Yahoo!. We
continue with another technical keynote on "Scaling MySQL at YouTube",
with YouTube's MySQL DBA Paul Tuckfield. Thursday morning is concluded
by Chander Kant, CEO of Zmanda, on "Data Protection for the LAMP Economy".



P.S. Here, as a refresher, my earlier quick compilation of some web
based information on the MySQL Conference & Expo will feature:

About The MySQL Conference & Expo

The MySQL Conference & Expo will feature:

- Over 100 sessions for a wide range of skill levels
- Tutorials to help develop technical skills and learn new tricks
- More than 2000 MySQL developers, gurus, experts, and users under one roof
- Dozens of new tools and technologies from third party vendors in the
Expo Hall
- Birds of a Feather sessions, evening events, and networking opportunities.

Be a Part of a Learning Community

With more than a hundred sessions and tutorials led by MySQL developers
and open source experts who know their subject inside and out, you'll
gain unique insights from speakers who are using MySQL to successfully
run the world's most demanding applications, saving millions of dollars
over proprietary software and hardware solutions.

Come to the MySQL Conference & Expo to:

- Learn how to optimize the performance of MySQL
- Learn how MySQL fits into Web 2.0 architecture and emerging web
- Get detailed insight into new MySQL features
- Delve into new techniques around Stored Procedures, Partitioning, HA
Clustering, Triggers, and Views
- Learn Administration and Security Best Practices
- Develop skills for scale-out using PHP, LAMP, and Java
- Hear real world experiences implementing MySQL projects
- Discover best practices for using MySQL in a range of architectures
including Web, Cluster, Enterprise Data Warehouse, Embedded
applications, and more
- Migrate from proprietary databases to MySQL
- Participate and share ideas in evening BoF sessions
- Take advantage of this rare opportunity to meet face to face with a
huge cadre of engineers who are in the process of developing MySQL.
- Share ideas and get your toughest questions answered from MySQL
experts. Bring your team, your laptops, and leave with new insights in
how to build high performance scale-out applications using MySQL.

Why Attend

Four Days, One Roof, Unlimited Opportunities

Fast-paced sessions, a handshake with your programming hero, late night
hacking, a beer in the bar with someone you've only known via
email...the MySQL Conference & Expo packs a wealth of big ideas,
know-how, and connections into four concentrated days—and nights. You'll
be able to apply what you've learned immediately and be prepared for
what the future brings.

Inspirational Keynote Presentations

At the MySQL Conference & Expo, you'll benefit not just from gathering
with your peers and experts from a wide variety of companies and
countries, but also by learning from some of the leading visionaries in
the open source world. Hear what they have to say about the future of
software and the evolution of open source in the enterprise and beyond.

Get Certified at the Conference

Monday tutorials

- MySQL 5.1 In-depth, Brian Aker
- MySQL 5.0 DBA I Certification Primer, Sarah Sproehnle
- MySQL Cluster Certification Primer, Roland Bouman
- Managing Hierarchical Data in MySQL: The Extended Director's Cut, Mike
- Vital Rails: An Introduction to the Ruby on Rails Framework, Joe O'Brien
- Scaling and High Availability Architectures, Jeremy Cole
- MySQL Cluster: The Complete Tutorial, Part I, Stewart Smith
- MySQL Replication: The Complete Tutorial, Part I, John David Duncan &
  Mats Kindahl
- MySQL Network Monitoring and Advisory Services: from Soup to Nuts,
Andy Bang, Rob Young
- MySQL 5.0 DBA II Certification Primer, Kai Voigt
- MySQL Replication: The Complete Tutorial, Part II, Lars Thalmann
- Real-World MySQL Performance Tuning, Ask Bjørn Hansen, Jay Pipes
- MySQL Cluster: The Complete Tutorial, Part II, Stewart Smith
- Writing Your Own Storage Engine, Brian Aker
- Wikipedia: Site Internals, Configuration and Code Examples, and
Management Issues, Domas Mituzas

MySQL Conference & Expo Sessions
- Over 110 of them


- DotOrg Pavilion
- Expo Hall Reception
- MySQL Quiz Show
- Closing Keynote and Reception

- Diamond: Dell, HP, Red Hat, Solid, Zmanda
- Platinum: JasperSoft
- Gold: Actuate, BakBone, Continuent, Dolphin Interconnect Solutions,
Google, Infobright, Nitro Security, Oracle, Pentaho, Port 25, Sun
Microsystems, Ticketmaster, Unisys

Exhibit hall
- Actuate - Alfresco - Apache Friends - BakBone Software - Continuent -
Dell - - Dolphin Interconnect Solutions - Four J's -
Google - HP - Infobright - JasperSoft - Joomla! - Logicworks - Navicat -
  Nitro Security - Optaros - Pentaho - Phorum - phpMyAdmin - Red Hat -
Solid - Sun Microsystems - Ticketmaster - Unisys - Webyog - Zmanda

Convention Center, Hotel, and Travel Information
- Santa Clara Convention Center, 5001 Great America Parkway, Santa
Clara, CA 95054
- Hotel: The Hyatt Regency Santa Clara, Guest Room: $163.00

See & Do
- Golf & Tennis
- Apple Store
- Apple Headquarters -- get your "I visited the mothership." shirt
- Paramount's Great America
- Intel Museum
- Tech Museum of Innovation
- Rosicrucian Egyptian Museum
- San Jose Museum of Art
- Children's Discovery Museum
- Plenty of restaurants

On a personal note, I'm looking forward to leading one of the keynotes:

- The Clash of the DB Egos, a provoked fight between some of the most
opinionated two-initials DB gurus the world has seen

I'd love to see you there!

Kaj Arnö <kaj@stripped>
MySQL AB, VP Community Relations, Munich, Germany
Guru Bar, DotOrg Pavilion, BOFs and Keynotes at MySQL Conference& Expo 23-26 April 2007Kaj Arnö13 Apr