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From:Bill Doerrfeld Date:September 9 2003 3:13pm
Subject:[ANN] Blue World Lasso Professional 7 to include embedded MySQL
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MySQL Colleagues:

If you're interested in a new commercial-grade Web application server 
product which includes a commercial license of MySQL 4 embedded, 
please read on. We're excited to provide a version of Lasso with 
MySQL 4 built-in. This yields superior performance and provides 
tighter security and easier installation and maintenance. Thanks in 
advance for your interest.



September 9, 2003


Support for embedded MySQL, Unicode, SOAP, image manipulation, data 
caching, and more to position Lasso Professional 7 as a leading Web 
application server.

Bellevue, WA--September 9, 2003--Blue World Communications, 
Inc.--pioneers of the Web Data Engine(tm)--today announced Lasso 
Professional 7, a significant upgrade to its award-winning Web 
application server product for building and serving data-driven Web 
sites. Lasso Professional 7 introduces support for various industry 
standards while maintaining the ease-of-use and robust security that 
have won Lasso the support of thousands of Web developers worldwide.

"Lasso Professional 7 provides Web application developers a tool 
specifically designed to meet their most demanding needs without 
compromising ease-of-use, offering unprecedented productivity and 
flexibility," said Bill Doerrfeld, CEO of Blue World. "Compliance 
with the latest industry standards positions Lasso Professional 7 at 
the forefront within the rapidly evolving Web application server tool 

Lasso Professional 7 New Features

Lasso Professional 7 (LP7) provides all of the features expected in 
an advanced Web application server, including the following new 

Embedded MySQL 4 Database Server - Includes a full commercial license 
of the MySQL database server embedded into the Lasso Server 
application. The embedded Lasso MySQL database server provides 
numerous advantages to the Lasso MySQL database provided in LP6 
including greater performance, support for transactions, tighter 
security, and easier installation and maintenance.

Internationalization and Localization - LP7 is now Unicode compliant, 
supporting hundreds of languages and character sets.  Numbers, dates, 
and currencies can now be represented in localized formats.

Dramatically Enhanced Performance - New byte-code compiler, 
algorithms and architecture provide vastly improved performance. LP7 
outperforms virtually all other middleware products, in many cases by 
wide margins.

SOAP/WSDL/XML Support - Facilitates communication with Web services 
via XML-based standards for data exchange.  Supports SOAP calls so 
Lasso can be a Web services host. New XML implementation provides 
dramatic performance increase for both large and small documents 
while operating within a smaller memory footprint.

Image Manipulation - Get information about images, resize images on 
the fly, create thumbnails, create watermarked images, or convert 
images from one format to another automatically.

Apache 2 Web Server Support - Supports Apache 2 on Mac OS X (in 
addition to Apache 1.x) and Red Hat Linux.

Caching for Enhanced Performance - Performance when communicating 
with slower databases can be dramatically enhanced through 
easy-to-use caching tags. Allows data served from databases such as 
FileMaker Pro to be served at speeds rivaling data served from MySQL 

Enhanced and Simplified PDF Tags - Existing PDFs are now editable. 
PDF tags have been streamlined and take advantage of new features 
provided in an updated iText library. Now its easy to add dynamic 
content to existing PDF-based templates.

Enhanced Database Communication - Programmatically control data 
source connections and transaction support via enhanced inline 
functionality. Ensures appropriate submission of data via Commit and 
Rollback routines. Manipulate database results as an array of 
returned records.

Enhanced File Manipulation - Simplifies file manipulation with files 
now treated as objects.  Provides enhanced performance for repeated 
access to the same file.

Enhanced Network Communications - Simplifies network communications 
with network elements now treated as objects. Provides TCP and UDP 
support, listeners, and persistent connections. SSL support allows 
secure communications.

Multi-Server Support - Facilitates load balancing and clustering by 
allowing multiple LP7 servers to share session data.

LassoApp Maintenance - Lists open LassoApps within Lasso 
Administration for easier maintenance.

Lasso Administration Enhancements - Streamlined interface focuses on 
administration tasks (e.g. Setup, Utility, Support) and provides new 
sections for controlling LassoApps and caching control settings.

Remote Installation Support - Facilitates remote installation via the 
command line on Mac OS X.

Lasso Security Enhancements - Can now check authorization against 
specific usernames and groups or against a custom username and 

LCAPI - New LCAPI calls support Unicode strings providing enhanced 
performance and internationalization support.

Macintosh Support - Supports both Mac OS X 10.3 Panther and Mac OS X 
10.2 Jaguar. Compiled using GCC 3.3 with optimized support for the 
PowerPC G5 processor in addition to providing support for existing 
G3/G4 processors.

Backwards Compatibility - All LP6 compatible solutions will run in 
LP7 without modification. The  installer instantly upgrades LP6 
servers to LP7 with all settings intact.

Enhanced Installer - Enhanced installer now automatically configures 
more Web servers on Mac OS X (e.g. Apache 2, Apache 1.3 and WebSTAR 
V) and no longer requires IIS to be running on Windows.

Enhanced Error Reporting - More informative error reports provide 
information about included files.  Tag and page parameters are now 
reported.  Multiple parsing errors are reported at once.

Open Source - New open source components include Lasso Connector for 
Apache 2 and all new built-in LDML-based custom tags (e.g. caching, 
validation, security, and link tags).

Platform, Database and Web Server Support

Lasso Professional 7 supports Mac OS X 10.2 and 10.3 running Apache 
1.3, Apache 2 or WebSTAR V. LP7 also supports Windows Server 2003, 
Windows XP Professional and Windows 2000 running Internet Information 
Services versions 5 or 6. Support for Red Hat Linux 9 with Apache 2 
will be made available soon after the initial release for Macintosh 
and Windows.

Beta Testing

Lasso Professional 7 is currently undergoing extensive testing by 
Blue World and members of the Lasso Partner Alliance. Parties 
interested in receiving early access to Lasso Professional 7 are 
strongly encouraged to join the Lasso Partner Alliance. Details are 
available at

Availability and Pricing

Lasso Professional 7 is scheduled for release in October, 2003 at 
$999 for the electronic download edition. Registered customers who 
own a license of Lasso Professional 6, Lasso Professional 5 Standard 
Edition or Lasso Web Data Engine 3.x may upgrade to Lasso 
Professional 7 for $399, $499 and $599 respectively. New and upgrade 
sales of Lasso Professional 7 will commence upon the product's 

Free Upgrades

Customers who purchase a new or upgrade version of Lasso Professional 
6 between September 9, 2003 and the release of Lasso Professional 7 
will receive a free upgrade to Lasso Professional 7. Qualified 
customers may request their free upgrades via the Blue World Store 
upon the release of Lasso Professional 7. Customers who upgrade from 
Lasso Professional 5 to Lasso Professional 6 will save $100 by 
upgrading prior to the release of Lasso Professional 7. Lasso 
Professional 6 will no longer be sold upon the release of Lasso 
Professional 7.

About Blue World

Blue World Communications delivers cross-platform software tools 
allowing Web developers and designers to quickly build and serve 
powerful data-driven Web sites. Blue World provides Lasso 
Professional, Lasso Studio and the Blue World ListSearch service in 
fulfillment of its mission to bring business to the Internet(tm).


(c) Blue World Communications, Inc. Lasso, Lasso Studio, Lasso 
Professional, Web Data Engine, ListSearch, Blue World Store, bring 
business to the Internet, and Blue World Communications are 
trademarks of Blue World Communications, Inc. Other company names, 
brand names and product names may be trademarks of their respective 

Bill Doerrfeld                                bill@stripped
Blue World Communications, Inc.
          Build and serve powerful data-driven Web sites
           with Lasso Studio and Lasso Professional.
[ANN] Blue World Lasso Professional 7 to include embedded MySQLBill Doerrfeld9 Sep